Heat maps
| Element CSS selector | Total # of clicks | Visible | % of total | |
|---|---|---|---|---|
|
1
|
html | 124 | No | 16.87% |
|
2
|
article#post-128>div.page__entry-content.entry-content>div.wp-block-ikon-featured-image.bl-grid-image.alignfull-both.has-button>div.wp-block-ikon-featured-image__content>a.wp-block-ikon-featured-image__button
|
68 | Yes | 9.25% |
|
3
|
li#menu-item-839>a | 52 | Yes | 7.07% |
|
4
|
article#post-128>div.page__entry-content.entry-content>div.wp-block-ikon-featured-image.bl-grid-image.alignfull-both.has-button>div.wp-block-ikon-featured-image__content>a.wp-block-ikon-featured-image__button (1)
|
45 | Yes | 6.12% |
|
5
|
li#menu-item-1217>a | 43 | Yes | 5.85% |
|
6
|
li#menu-item-1220>a | 41 | Yes | 5.58% |
|
7
|
article#post-128>div.page__entry-content.entry-content>div.wp-block-ikon-featured-image.bl-grid-image.alignfull-both.has-button>div.wp-block-ikon-featured-image__content>a.wp-block-ikon-featured-image__button (2)
|
37 | Yes | 5.03% |
|
8
|
header#header>div.site-header__inner>div.site-header__center>div.site-branding>div.site-branding-inner>a.custom-logo-link-light>img.custom-logo-light
|
25 | Yes | 3.40% |
|
9
|
article#post-128>div.page__entry-content.entry-content>div.wp-block-ikon-featured-image.bl-grid-image.alignfull-both.has-button>div.wp-block-ikon-featured-image__content>div.wp-block-ikon-featured-image__text>div.title
|
18 | Yes | 2.45% |
|
10
|
li#menu-item-955>a | 17 | Yes | 2.31% |
|
11
|
li#menu-item-1218>a | 17 | Yes | 2.31% |
|
12
|
li#menu-item-1259>a | 16 | Yes | 2.18% |
|
13
|
li#menu-item-542>a | 16 | Yes | 2.18% |
|
14
|
header#header>div.site-header__inner>div.site-header__left.has-nav-menu>div.menu-toggle | 15 | No | 2.04% |
|
15
|
article#post-128>div.page__entry-content.entry-content>div.wp-block-ikon-featured-image.bl-grid-image.alignfull-both.has-button>div.wp-block-ikon-featured-image__content
|
13 | Yes | 1.77% |
|
16
|
html>body>div.header-search.is-visible>div.header-search__backdrop | 13 | No | 1.77% |
|
17
|
li#menu-item-1304>a | 12 | Yes | 1.63% |
|
18
|
li#menu-item-1357>a | 11 | Yes | 1.50% |
|
19
|
article#post-128>div.page__entry-content.entry-content>div.wp-block-ikon-featured-image.bl-grid-image.alignfull-both.has-button>div.wp-block-ikon-featured-image__content>div.wp-block-ikon-featured-image__text>div.title (1)
|
9 | Yes | 1.22% |
|
20
|
li#menu-item-541>a | 9 | Yes | 1.22% |
|
21
|
li#menu-item-1221>a | 8 | Yes | 1.09% |
|
22
|
footer#footer>div.site-footer__inner>div.site-footer__content>div.wp-block-columns.has-2-columns.wp-block-columns--70-30>div.wp-block-column>div.footer-navigation>a
|
8 | Yes | 1.09% |
|
23
|
li#menu-item-954>a | 7 | Yes | 0.95% |
|
24
|
html>body>div.wc-side-cart.wc-side-cart-open>div.close>div.close-icon | 7 | No | 0.95% |
|
25
|
header#header>div.site-header__inner>div.site-header__left.has-nav-menu>div.menu-toggle.toggled-on | 7 | No | 0.95% |
|
26
|
header#header>div.site-header__inner | 6 | Yes | 0.82% |
|
27
|
li#menu-item-837>a | 6 | Yes | 0.82% |
|
28
|
article#post-128>div.page__entry-content.entry-content>div.wp-block-ikon-featured-image.bl-grid-image.alignfull-both.has-button>div.wp-block-ikon-featured-image__content (1)
|
5 | Yes | 0.68% |
|
29
|
footer#footer>div.site-footer__inner | 5 | Yes | 0.68% |
|
30
|
article#post-128>div.page__entry-content.entry-content>div.wp-block-ikon-featured-image.bl-grid-image.alignfull-both.has-button>div.wp-block-ikon-featured-image__content>div.wp-block-ikon-featured-image__text>div.description
|
5 | Yes | 0.68% |
|
31
|
header#header>div.site-header__inner>div.site-header__left.has-nav-menu | 5 | Yes | 0.68% |
|
32
|
li#menu-item-1222>a | 4 | Yes | 0.54% |
|
33
|
footer#footer>div.site-footer__inner>div.site-footer__content>div.wp-block-columns.has-2-columns.wp-block-columns--70-30>div.wp-block-column>div.footer-navigation>a (2)
|
4 | Yes | 0.54% |
|
34
|
footer#footer>div.site-footer__inner>div.site-footer__content>div.wp-block-columns.has-2-columns.wp-block-columns--70-30>div.wp-block-column>div.footer-navigation>a (3)
|
4 | Yes | 0.54% |
|
35
|
article#post-128>div.page__entry-content.entry-content>div.wp-block-ikon-featured-image.bl-grid-image.alignfull-both.has-button>div.wp-block-ikon-featured-image__content>div.wp-block-ikon-featured-image__text (1)
|
3 | Yes | 0.41% |
|
36
|
#menu-header-menu-left | 3 | Yes | 0.41% |
|
37
|
footer#footer>div.site-footer__inner>div.site-footer__content>div.footer-copyright>a (1) | 3 | Yes | 0.41% |
|
38
|
li#menu-item-1219>a | 3 | Yes | 0.41% |
|
39
|
article#post-128>div.page__entry-content.entry-content>div.wp-block-ikon-featured-image.bl-grid-image.alignfull-both.has-button>div.wp-block-ikon-featured-image__content>div.wp-block-ikon-featured-image__text (2)
|
2 | Yes | 0.27% |
|
40
|
li#menu-item-1187>button.dropdown-toggle | 2 | No | 0.27% |
|
41
|
li#menu-item-1188>button.dropdown-toggle | 2 | No | 0.27% |
|
42
|
header#header>div.site-header__inner>div.site-header__right | 2 | Yes | 0.27% |
|
43
|
article#post-128>div.page__entry-content.entry-content>div.wp-block-ikon-featured-image.bl-grid-image.alignfull-both.has-button>div.wp-block-ikon-featured-image__content (2)
|
2 | Yes | 0.27% |
|
44
|
footer#footer>div.site-footer__inner>div.site-footer__content>div.wp-block-columns.has-2-columns.wp-block-columns--70-30>div.wp-block-column>div.footer-navigation>a (1)
|
2 | Yes | 0.27% |
|
45
|
li#menu-item-1188>a | 2 | No | 0.27% |
|
46
|
li#menu-item-1224>a | 2 | Yes | 0.27% |
|
47
|
article#post-128>div.page__entry-content.entry-content>div.wp-block-ikon-featured-image.bl-grid-image.alignfull-both.has-button>div.wp-block-ikon-featured-image__content>div.wp-block-ikon-featured-image__text>div.title (2)
|
2 | Yes | 0.27% |
|
48
|
article#post-128>div.page__entry-content.entry-content>div.wp-block-ikon-featured-image.bl-grid-image.alignfull-both.has-button>div.wp-block-ikon-featured-image__content>a.wp-block-ikon-featured-image__button>font>font (2)
|
1 | No | 0.14% |
|
49
|
li#menu-item-1347>a | 1 | No | 0.14% |
|
50
|
article#post-128>div.page__entry-content.entry-content>div.wp-block-ikon-featured-image.bl-grid-image.alignfull-both.has-button>div.wp-block-ikon-featured-image__content>div.wp-block-ikon-featured-image__text
|
1 | Yes | 0.14% |
|
51
|
li#menu-item-1188>button.dropdown-toggle.toggled-on | 1 | No | 0.14% |
|
52
|
footer#footer>div.wp-block-ikon-row.alignfull>div.footer-payment-options>div.footer-payment-options__inner>div.fab.fa-cc-paypal | 1 | Yes | 0.14% |
|
53
|
*[name="s"] (1) | 1 | No | 0.14% |
|
54
|
li#menu-item-1222>a>font>font | 1 | No | 0.14% |
|
55
|
footer#footer>div.wp-block-ikon-row.alignfull>div.footer-payment-options>div.footer-payment-options__inner>div.fab.fa-cc-amex | 1 | Yes | 0.14% |
|
56
|
li#menu-item-1187>a | 1 | No | 0.14% |
|
57
|
footer#footer>div.site-footer__inner>div.site-footer__content>figure.wp-block-image.site-footer__logo | 1 | Yes | 0.14% |
|
58
|
li#menu-item-1217>a>font>font | 1 | No | 0.14% |
|
59
|
html>body>div.wc-side-cart.wc-side-cart-open>div.widget.woocommerce.widget_shopping_cart>div.widget_shopping_cart_content>p.woocommerce-mini-cart__buttons.buttons>a.button.checkout.wc-forward
|
1 | No | 0.14% |
|
60
|
li#menu-item-1346>a | 1 | No | 0.14% |
|
61
|
header#header>div.site-header__inner>div.site-header__center>div.site-branding>div.site-branding-inner>a.custom-logo-link-mobile-light>img.custom-logo-mobile-light
|
1 | No | 0.14% |
|
62
|
html>body>div.wc-side-cart.wc-side-cart-open>div.close | 1 | No | 0.14% |
|
63
|
li#menu-item-541>a>div.bl-menu-cart>div.count | 1 | Yes | 0.14% |
|
64
|
footer#footer>div.site-footer__inner>div.site-footer__content>div.wp-block-columns.has-2-columns.wp-block-columns--70-30>div.wp-block-column>div.footer-navigation>a (5)
|
1 | Yes | 0.14% |
|
65
|
footer#footer>div.site-footer__inner>div.site-footer__content>div.wp-block-columns.has-2-columns.wp-block-columns--70-30>div.wp-block-column>div.footer-navigation>a (4)
|
1 | Yes | 0.14% |
|
66
|
article#post-128>div.page__entry-content.entry-content>div.wp-block-ikon-featured-image.bl-grid-image.alignfull-both.has-button | 1 | Yes | 0.14% |
|
67
|
header#header>div.site-header__inner>div.site-header__right>a.header-cart-icon | 1 | No | 0.14% |
|
68
|
article#post-128>div.page__entry-content.entry-content>div.wp-block-ikon-featured-image.bl-grid-image.alignfull-both.has-button>div.wp-block-ikon-featured-image__content>div.wp-block-ikon-featured-image__text>div.description (2)
|
1 | Yes | 0.14% |
|
69
|
li#menu-item-1187>button.dropdown-toggle.toggled-on | 1 | No | 0.14% |
|
70
|
li#menu-item-1189>a | 1 | No | 0.14% |
Conversion rate
The conversion rate depends on your store but we maximize it by doing some optimizations such as:
- Using AJAX wherever possible (adding to cart, changing quantity, applying coupons etc.)
- Having high focus on mobile devices which are already the majority of online purchases by making the design simple and vertical
- Keeping shopping menu items in the header and informational menu items in the footer
- And more
Regardless of the store type you should expect a normal conversion rate of about 1–3%:
